News & Updates

News & Updates

 

Sampling Staff / Experiential Staff New Street Birmingham

Our Promotional Staff at New Street Birmingham for Mentos

We supplied 12 of our finest experiential staff / sampling staff for the “Who Says No to Mentos” Campaign at Grand Central Station Birmingham 20-22nd November. The experiential campaign aimed to bring people together and open a conversation up through the product. There were 3 main campaign objectives which included the domination of New Street Station’s media space therefore raising awareness of the new campaign, getting the public on board with the Mentos’ slogan “who says no?” and the generation of positive PR channeled through social media and word of mouth.

The staff were tasked with sampling sweets to the general public passing through the station. The brand ambassadors were provided with branded Mentos uniforms and usherette trays and worked both inside and outside of the brand new station.

An experiential element to the campaign was created which included a giant interactive Mentos tube which was placed outside New Street Station in Birmingham. There were 3 photo stations throughout the station which our staff were tasked with encouraging the public to record GIFs of themselves, which were then displayed on the Media Eyes, situated at the entrance to the station. The largest Media eye was situated over the main entrance to the station concourse from the pedestrian plaza, adjacent to the Bullring Shopping Centre. The animations rolled over 60 seconds, containing 8 of the latest GIFs per 60 seconds.

1000s of live, one-on-one interactions were created that allowed the Birmingham public to create connections with the Mentos brand.

We supplied our most proactive and skilled brand ambassadors to execute this task which involved sampling 1000’s units of confectionary each day. The Birmingham based promotional staff worked over 3 days and were selected based upon their experiential experience and sampling experience. They had all worked on numerous live marketing events.

Grand Central Experiential Staff Birmingham

Experiential Staff Birmingham

 

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More Sampling Staff for GoCoco Water

Sampling Staff London

Our fantastic sampling staff covered two exhibitions for GoCoco Water today The Natural and Organics Show at ExCel and the Farm Shop and Deli Show at the NEC.

As usual the GoCoco Stands were exceptionlly busy at both shows and the staff were run off their feet sampling the drinks and making sales.

Here at PUSH we have been supplying sampling staff to GoCoco Water’s events and exhibitions for over 12 months. The exciting brand produces the 100% Natural Coconut Drink, along with their dairy free coconut milk shake and their delicious Nudie Snacks.

 

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Client Testimonial

Working with Push Promotions was a hassle free and pleasant experience, I will be using them again in the future.
Duo Manufacturing