COSMETIC POP-UP BRAND AMBASSADOR
To celebrate their ‘Home for the Holidays’ competition, Benefit Cosmetic hired a cosmetic pop-up brand ambassador from PUSH. The brand toured the UK in their Barbie-esque pink motorhome to promote their products and encourage competition entries. Our ambassador worked with Benefit during the Birmingham stop of their motorhome’s UK tour!
As they were working alone, we ensured our brand ambassador was confident, engaging, and a perfect fit for Benefit Cosmetics! They received a full brief and training via an online webinar prior to the event, as well as a pink Benefit varsity jacket to fully represent the brand.
The event took place in the car park of the University of Birmingham’s Guild of Students. Here there was a large footfall of the campaign’s target audience- young, tech-friendly make-up wearers.
Our ambassador had several roles on the day:
- To encourage students to scan the QR code on the side of the motorhome to enter Benefit’s ‘Home for the Holidays’ competition.
- To give out incentive cards which promoted the competition and Benefit’s new delivery and bookable brow service.
- Discussing products and treatments with the public- answering FAQs.
- Manage the queue and capacity of the vehicle.
Benefit Cosmetics and Push Promotions carried out a successful promotional campaign during this cold November day. We interacted with over 500 students- raising brand awareness and customer engagement.
