CONSUMER BATTERY BRAND AMBASSADORS

Push Promotions have supplied Duracell with event staff since early 2018. Our relationship has thrived with them ever since! We provide staff for a variety of events around the UK. For example, The Great Run, Bestival, Victorious Festival, Comicon, and retail locations such as B&M and Poundland.

At these events, we supply teams of experienced and effective staff. Teams include brand ambassadors, event managers, mascots, exhibition and leafleting staff, and more. All of our staff are given with extensive training prior to the promotional events and supplied with branded uniforms.

CONSUMER BATTERY BRAND AMBASSADORS AT THE GREAT RUN

At ‘The Great Run’ our brand ambassadors, alongside Duracell’s ‘Bunny’ mascot, encouraged runners to #run for longer- just like their iconic battery! Staff engaged with hundreds of people throughout the day:

• Handing out pens and powerboards so the public could write supportive messages for the runners
• Taking photos of the public with ‘Bunny’ and the ‘Duracell life frame’ which could be posted on social media.
• Cheering on runners
• We also ensured that ‘Bunny’, alongside their chaperone, were visible at the start and finish line high-fiving runners- where TV cameras could help promote Duracell nationally.

CONSUMER BATTERY BRAND AMBASSADORS AT FESTIVALS

Push Promotions also staffed Duracell’s ‘Summer Powerbank Activation Campaign’ at several UK festivals. Here our staff were given a target of selling a whopping 10,000 powerbank units!

Our ambassadors also supplied festivalgoers with a charging service where they could leave their Duracell powerbanks at the Duracell tent, and then collect them fully charged approximately 3 hours later. It was therefore an incredibly reciprocal campaign that benefitted the brand and festival-goers.

CONSUMER BATTERY BRAND MASCOTS

We have staff experienced with wearing and chaperoning character costumes. Many of them have performing arts experience so fully embrace the ‘Bunny’ mascot costume and engage enthusiastically with the public with an upbeat, friendly demeanour.

At all of these events, our staff successfully worked to raise Duracell’s brand awareness, and create a positive brand association.