LONDON GRIM REAPER PR STUNT STAFF

We have loved working with Plum Guide for their ‘The End Is Nigh’ activation. The aim was to remind people that ‘life is too short for an average stay’.

Founded in the UK in 2016, Plum Guide is an accommodation booking platform with remarkable homes vetted by experts. The company aims to ‘cut the crap’ and tell it exactly how it is. Plum Guide therefore offers complete honesty about the holiday homes available for hire.

WHAT DID OUR LONDON GRIM REAPER PR STUNT STAFF DO?

We worked with the company at multiple events throughout 2023. In January we worked with the brand in London. Our staff wore brown monk cloaks and promotional sandwich boards, armed with hand bells to attract attention. We warned holidaymakers of all ages how many holidays they had left before they die. We also cautioned them that ‘life is too short’ to settle for disappointing holiday accommodation. 

Moreover, in April, Plum Guide was exhibiting at the Short Stay Summit at Old Billingsgate, London. Our task was to help Plum Guide catch attention and make a splash!

At the start of the event, our London PR stunt staff were positioned outside the venue dressed as grim reapers armed with scythes. Here they were given the brand’s key messages to showcase to the public and generate some noise!

Once the exhibition began, our staff interacted with attendees and drove them over to the Plum Guide stand, often using the tagline ‘check out our plums’! Staff were also required to serve exhibition guests prosecco, distribute a limited number of discount cards, and supervise a mini pick’n’mix station.

Plum Guide is a playful brand with lots of character! Therefore, our staff brought plenty of personality and humour to the activation.