EXPERIENTIAL TRAIN STATION CAMPAIGN STAFF

Push Promotions supplied excellent experiential train station campaign staff for the “Who Says No To Mentos?” campaign. Mentos is a brand which sells mint-flavoured candy around the world. The campaign took place at Grand Central Station, Birmingham. This was a large campaign that took over the entire train station. A large team of brand ambassadors and an event manager worked 3 10-hour shifts.

All of our staff were fully briefed by Mentos before the event and supplied with branded jackets.

WHAT DID OUR EXPERIENTIAL TRAIN STATION STAFF DO?

There was an experiential aspect to this campaign. It included 3 photo stations located around the train station, where the public was encouraged to record GIFs of themselves which were then displayed on the huge Media Eyes at the station entrances. One of the photo stations was a giant Mentos tube with a hidden photo booth inside!

Additionally, we supplied sampling staff to give out free samples of Mentos to passers-by. They also recorded public opinions about the product. Our interactive campaign reporting system showed real-time KPIs and allows our clients and to view and download qualitative and quantitative data.

This campaign reached 1000’s of people directly over 3 days, as well as more through the Media Eyes and social media. It was a roaring success.