NATIONWIDE INTERACTIVE COMPETITION STAFF

Push Promotions supplied nationwide interactive competition staff to vodka-brand Absolut. They worked on their ‘Nothing Beats Together #IRL’ campaign to celebrate the lifting of lockdown in Summer 2021. The campaign celebrated meaningful connections, and how having a drink with friends, or even a stranger, has never tasted better! We supported the campaign in Birmingham, Cardiff, and Manchester by providing brand ambassadors and event managers.

A large interactive Absolut billboard was set up with 2 pints at either end where pairs of consumers would stand. Absolut bottles would then begin changing colours, when both bottles turned blue the pair of participants would press the buzzer. If they pressed it in time, a hatch would open to reveal their prize. The prize was a free drink sample of Absolut Watermelon Vodka, lemonade, and lime. Participants were also encouraged to take photos with their sample and the Absolut billboard, and post them online with the #TogetherIRL.

Our brand ambassadors were responsible for running this event from start to finish! For example, they ensured that all participants were over 18 through ID checks, and made sure that everything remained Covid-safe through queue management and regular sanitising. They also prepared the drink samples, encouraged participation, and ensured that individuals only participated once through hand-stamps.

There was therefore a lot for our staff to juggle throughout the campaign! However all of our ambassadors were rigorously briefed and trained beforehand to ensure that they were ready to hit the ground running on the day! Our ambassadors also wore branded Absolut uniforms to further raise brand awareness.