SOUTHERN TRAIN STATION STAFF

Push Promotions provided Southern train station staff to work on behalf of South Western Railway throughout 2017 and 2018. The train operator, which succeeded South West Trains, operates in Greater London, the South East and South West of England.

We provided leafleting staff and event managers to distribute discount coupons and information leaflets at a number of Southern Western train stations. For example, Waterloo, Hampton Court, and Epsom train stations.

The aim of the campaign was to distribute 5000+ leaflets/coupons to the public each day, and through this, as well as direct public engagement with our ambassadors, increase brand awareness. The leaflets contained updates about South Western Railway’s planned £1.2 billion investment into their network, staff, and the local communities that they serve. 

This was a great location for such a campaign as it targeted existing railway customers. This therefore increased the likelihood of the discount coupons actually being used, and thus people becoming South Western Railway users. At our Waterloo Station event, ambassadors also handed out free travel-card holders branded with South Western Railway logo. Branded goodies are a great way to continue creating conversation and increasing brand awareness after the event. Every time one of these card-holders is used the South Western Railway logo will be on display!

Our brand ambassadors were briefed beforehand on the brand’s key messages and each train station’s layout. They were also, importantly, given suggested responses for any potential customer queries.

Additionally, staff were provided with branded uniforms so the campaign and company were easily identifiable.