CITY-WIDE SUPERMARKET BRAND AMBASSADORS
Push Promotions were approached by Hill + Knowlton Strategies to provide Glasgow supermarket brand ambassadors. They were hired to support Spar supermarket at the European Athletics Championships.
We supplied 40 brand ambassadors and an event manager to distribute personal message boards at 5 different sites around Glasgow during the games:
- The SSE Hydro Arena
- The Sir Chris Hoy Velodrome
- The Tollcross International Swimming Centre
- The Strathclyde Country Park
- Glasgow City Centre
WHAT DID OUR CITY-WIDE SUPERMARKET BRAND AMBASSADORS DO?
Our staff therefore worked city-wide to promote the Dutch supermarket brand and fully immerse themselves in the games. This was a great campaign that capitalised on the thousands of people coming into Glasgow for the championships. Every personalised board that was written on, then taken to events, or plastered on social media, was further promoting the Spar brand.
All of our brand ambassadors were friendly, engaging, and had previous experience working with the public. They engaged with thousands of members of the public, handing out boards and encouraging people to write their own messages for their European team.
Furthermore, the event manager oversaw the large team of staff, ensuring that everyone was where they needed to be and doing their job. They also acted as a great point of communication between staff on the ground and event management.
Overall the event was a huge success!
