SUPERMARKET PROMOTIONAL STAFF

Push Promotions supplied supermarket promotional staff to work with retail-giant Sainsbury’s at their Sainsfreeze promo campaign. The need for this campaign is clear:

• Food waste contributes 8-10% of greenhouse gas emissions.
• The average UK family could save £60 a month by reducing their food waste!

The Sainsfreeze campaign aimed to encourage and educate the public about freezing food. To help the planet as well as save money.

Sainfreeze was open to the public for 2 days at London’s Boxpark in Shoreditch. The public could browse the pop-up freezer aisles and take away 2 freebies. Freezer-related items such as reusable bags, boxes, ice-cube trays, and Tupperware were also given away for free. Additionally, the public was pointed towards a QR code which linked to tips about how and what to freeze.

WHAT OUR SUPERMARKET PROMOTIONAL STAFF DID:

Our promotional staff was in charge of maintaining the smooth running of this event as well as creating a friendly atmosphere. Our promotional staff encouraged public involvement, managed the queue, ensured that the public only took 2 food items each, and answered any questions. Importantly, our staff also made sure that allergy concerns were highlighted to prevent any allergic reactions.

Moreover, staff wore their own clothing with a branded Sainsbury’s coat on top- the freezers did make things a little chilly!