DONUT SHOP OPENING STAFF

Push Promotions provided donut shop opening staff to work with Urban Legend- promoting their first-ever donut shop in Brighton! Urban Legend sells ‘too good to be true’ donuts which are as scrumptious as any competitors despite containing less sugar, fat, and calories. To create these ‘healthier’ donuts they use steam baking, root, pear, and melon constituents as an alternative to sugar.

This promotional campaign aimed to announce Urban Legend’s arrival to Brighton. We wanted to spread brand awareness through word of mouth and social media. Our staff were fully briefed on Urban Legend’s key messages prior to the event and were supplied with branded t-shirts.

Our staff worked from a vibrantly pink Urban Legend cart. From here they promoted Urban Legend by offering free donut samples and explaining the brand’s key messages. They were also responsible for giving out BOGOF discount flyers and directing potential customers to the physical store to redeem this discount. This was a great way to entice people into the store.

There was also a large donut-stack photo-backdrop by the cart. Our ambassadors encouraged the public to take photos in front of and post online with the #ImABeliever hashtag.