Sampling Staff New Street Station

by | Jun 16, 2017 | News

We supplied twelve of our finest brand ambassadors and sampling staff for the “Who Says No to Mentos” Campaign at Grand Central Station Birmingham between 20-22nd November. The experiential campaign aimed to bring people together and open a conversation up through the product. There were three main campaign objectives which included the domination of New Street Station’s media space therefore raising awareness of the new campaign, getting the public on board with the Mentos slogan “who says no?” and the generation of positive PR channeled through social media and word of mouth.

The brand ambassadors and sampling staff were tasked with sampling sweets to the general public passing through the station. The brand ambassadors were provided with branded Mentos uniforms and usherette trays and worked both inside and outside of the brand new station – Grand Central Station Birmingham.

An experiential element to the campaign was created which included a giant interactive Mentos tube which was placed outside New Street Station in Birmingham. There were 3 photo stations throughout the station which our staff were tasked with encouraging the public to record GIFs of themselves, which were then displayed on the Media Eyes, situated at the entrance to the station. The largest Media eye was situated over the main entrance to the station concourse from the pedestrian plaza, adjacent to the Bullring Shopping Centre. The animations rolled over 60 seconds, containing 8 of the latest GIFs per 60 seconds.

1000s of live, one-on-one interactions were created that allowed the Birmingham public to create connections with the Mentos brand.

We supplied our most proactive and skilled brand ambassadors / sampling staff to execute this task which involved sampling 1000’s units of confectionary each day. The Birmingham based promotional staff worked over 3 days and were selected based upon their experiential experience and sampling experience. They had all previously worked on numerous live marketing events.

CASE STUDIES

READ MORE

Tips for Hiring Sampling Staff

Tips for Hiring Sampling Staff

Product sampling staff work to offer various types of samples to the public as part of a promotional campaign. Their role is to attract consumers and allow them to get a direct taste of what the brand has to offer. Sampling staff can distribute various items including...

Nationwide Recruitment Drive

Nationwide Recruitment Drive

PUSH has embarked on a 3 week recruitment drive across the UK. We will be interviewing in 10 different locations with the plan to add 300 new promotional staff to the PUSH books. We are currently recruiting for promotional staff, leafleting staff, event managers,...

Selecting Experiential Marketing Staff

Selecting Experiential Marketing Staff

It is widely reported that experiential marketing coverts consumers into customers faster than any other form of marketing. Selecting the right experiential marketing staff is therefore essential in order to execute the campaign successfully. What are Experiential...

Promotional Staff – The BBC Good Food Show

Promotional Staff – The BBC Good Food Show

We’ve just signed off on another 4 days of activity at the Winter BBC Good Food Show, with each and every one of our promotional staff receiving outstanding feedback for their hard work. The Good Food Show is one of the highlights of the year for us here at PUSH, as...

GET A QUICK QUOTE
close slider

    Request A Quote

    By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations.

    You can review our privacy policy here.