It is widely reported that experiential marketing coverts consumers into customers faster than any other form of marketing. Selecting the right experiential marketing staff is therefore essential in order to execute the campaign successfully.

Over the last few years virtually every brand has adapted the marketing mix to accommodate experiential marketing. It’s therefore no surprise that brands are looking for skilled brand ambassadors who can engage with the consumer, drive lifetime brand value, website traffic and social media connections. They require skilled staff who can create live one-to-one connections with consumers and facilitate with the creating an emotional attachment with a product / service.

The Right Staff for Your Campaign

Selecting the right brand ambassadors will be dependent on the elements of the campaign. By looking at the type of “connection” that is trying to be achieved then the right staff can be selected.  For example, if a more information centred connection “educational connection” is required, then the brand may select experienced product demonstrators to teach consumers about their product, brand or category; a consumer who understands a product is much more likely to buy it.

Should the brand require a different type of connection such as a “surprise and delight” connection, which is when the brand use the art of surprising someone as a catalyst for connecting with them and creating a memorable impact, then a different type of staffer may be required. Here the brand may be looking for outgoing, proactive, confident brand ambassadors to effectively execute the surprise and delight connection.

Working with the right staffing agency is essential when selecting the right experiential marketing staff for your activity. Here at PUSH we can assist in finding the right brand ambassadors to meet your specific campaign requirements. We work with a variety of the World’s biggest brands and supply experienced staff across the entire UK.

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