When you first say the word model, your mind might jump straight to the fashion catwalks of Paris, London, and Milan- tall and slender, strutting down the catwalk in 6-inch heels staring coolly ahead into the distance. However, modelling is much more than just catwalks, and near-impossible body standards. This post will outline 10 different types of models to showcase the true diversity of the profession.
Here at Push Promotions, we can provide models for a range of events and campaigns such as exhibitions, photoshoots, product launches and PR stunts. We have previously supplied real models for a ‘Grease-themed’ photoshoot with Secret Cinema, promotional models all around the country, model dressers for London Bridal Week, and more! Model headshots are also available upon request.
DIFFERENT TYPES OF MODELS:
1. Fashion Models
Fashion models showcase clothing, accessories, and beauty products in fashion shows, magazines, advertisements, and other promotional materials. They are known for their appearance, including physical features, body proportions, and ability to pose and walk confidently on the runway. They are skilled at posing, walking in high heels, and conveying the desired mood or aesthetic of a fashion collection. Additionally, fashion models are often responsible for creating visual impact and capturing the attention of consumers, ultimately influencing trends and consumer behavior within the fashion industry.
2. Commercial / Real Models
Commercial models work in advertisements and promotional campaigns for a wide range of products and services. They represent everyday people and are selected based on their relatability to the target audience. These models are diverse in terms of age, ethnicity, body type, and gender, therefore reflecting the increasing emphasis on inclusivity and representation in the industry. Real models can be seen various types of adverts such as print ads, television commercials, catalogues, and online advertisements.
3. Fitness Models
Fitness models have well-toned bodies and represent the health and fitness industry. They appear in advertisements for fitness equipment, sportswear, supplements, and related products. Fitness models often have strong physiques and showcase exercises, workout routines, and healthy lifestyles.
4. Glamour Models
Glamour models are known for their sensuality and beauty. They typically appear in men’s magazines, swimsuit editorials, and adult-oriented content. Glamour models focus on showcasing their physical attractiveness and allure.
5. Runway Models
Also known as catwalk models, runway models specialize in walking the runway during fashion shows. They are skilled at showcasing clothing and designers’ creations in a dynamic and visually appealing manner. Runway models have specific height and body requirements and are selected based on their ability to carry off high-fashion designs on the runway. Model dressers may be required to assist at catwalks and runways.
6. Plus-Size Models
Plus-size models represent body diversity and cater to a market that embraces larger body sizes. They work in fashion, advertising, and editorial shoots, promoting inclusivity and body positivity.
7. Parts Models
Moreover, parts models specialize in modelling specific body parts, such as hands, feet, legs, or eyes. They are often featured in advertisements for jewellery, cosmetics, shoes, and other products that focus on specific body features.
8. Promotional Models
Promotional models, also known as brand ambassadors or event models, represent brands at promotional events such as trade shows, conventions, and product launches. They interact with the public, distribute samples, provide product information, and create brand awareness. Push Promotions regularly supply promotional models to events and venues around the country such as the NEC Birmingham, Manchester Central, and London ExCel. They can work in various roles, e.g. hosts & hostesses, retail staff, hospitality staff, registrations staff, product demonstrators, and more.
9. Art Models
Furthermore, art models pose for visual artists, including painters, sculptors, and illustrators. They hold poses for extended periods, allowing artists to study and capture the human form accurately.
10. Fitness and Wellness Models
Finally, with the rise of social media and fitness/wellness influencers, there are models who specialize in promoting fitness routines, healthy lifestyles, and wellness products through digital platforms. They self-promote on platforms such as Facebook, Instagram, Youtube, and increasingly on Tik Tok.
PUSH PROMOTIONS PROMOTIONAL MODELS
As aforementioned, we regularly provide promotional and real models for events and photoshoots across the country. We have nationwide coverage and over 3000 staff on our book so we try to provide local models to save you money on staff transport and accommodation costs.
Additionally, we have models with specialist industry knowledge such as gaming and cosmetics. In particular, we have lots of models and promotional staff with experience at motor events such as Goodwood, Revival and The Classic Car Show.
Moreover, our model dressers have a sharp eye and good attention to detail. Therefore they ensure that fashion and catwalk models are correctly dressed and ready to walk/pose.
To read more about the events that Push Promotions have previously supplied staff for, such as Pro:Voke, Specsavers, Duracell, and Emerge, click the link here.
Finally, we offer free, transparent and extremely competitive quotes online and over the phone. So get in contact with us today for a friendly chat!
