TRAFALGAR SQUARE RE-WILDING EVENT

Sketch Events booked Push Promotions to supply staff on behalf of Innocent Drinks, for their Trafalgar Square Re-Wilding Event in April 2022. Innocent Drinks is a company that produces smoothies and juice sold in supermarkets, coffee shops, and various other retail outlets. We provided brand ambassadors and event managers to work at the London event.

There was so much going on throughout the 1-day event! It was based around a largescale installation that transformed Trafalgar Square from its usual grey concrete display, into a wild meadow brimming with over 6,000 trees, plants and flowers. Our brand ambassadors’ roles were to bring the installation to life and educate the public on the importance of re-wilding and Innocent’s eco-initiatives. For example, their commitment to protecting 2 million hectares of land and becoming carbon neutral by 2025.

WHAT OUR STAFF DID FOR THE TRAFALAGAR SQUARE RE-WILDING EVENT:

Our ambassadors also handed out a whooping 10,000 seed papers to the public so that they could continue their re-wilding journey at home. Each paper contained approximately 150-300 wildflower seeds!

Moreover, brand ambassadors were responsible for distributing free samples of Innocent orange juice. This is 100% carbon neutral! Branded recycling bins were available to ensure that the sample bottles were disposed of appropriately. Staff also watched out for any littering. 500 plants were also given away to the public so they could re-wild their own gardens.

Our staff were supplied with innocent branded t-shirts for the day to make them easily recognisable to the public. Before the event, they were all provided with an extensive briefing back. They meant that they could fully immerse themselves in the day, and speak confidently about the products and initiatives.