Hiring the right roadshow staff is integral to making your roadshow marketing campaign a success. Push Promotions can, and have, supplied effective, friendly, and professional roadshow staff all over the UK.
What Is Roadshow Marketing?
So first things first, what actually is roadshow marketing? Roadshow marketing usually takes place from a branded promotional truck or van- something can move from location to location. From here, roadshow staff promotes the brand through a variety of means. This could include distributing free product samples or leaflets, product launches, or running interactive competitions. It could also involve activities such as testing new products to acquire customer feedback, PR stunts, or simply selling products. There is so much potential with roadshow marketing!
What makes roadshow marketing different from other forms of marketing is its impermanence. Promoting from a mobile vehicle means that you can take your promotion on the road, and to thousands of people around the UK. Roadshows can stay in 1 location for a day or a few months before they move to somewhere new.
This has several advantages, for example:
- People don’t want to miss out! Word-of-mouth and local press about a pop-up roadshow means that people will rush to see you before you move on to your next location.
- Taking one vehicle around the country means that you don’t have to re-purchase your promotional tools in each city or spend lots of money transporting it around the country. You have 1 multi-purpose vehicle that contains all that you need!
- By moving around the UK, you will interact with thousands of potential customers! This can have a massive impact on brand awareness and lead to sales boosts!
Roadshow Staff
Roadshow staff can make or break a roadshow marketing campaign. It is therefore vitally important that you hire staff who are effective communicators, are enthusiastic and knowledgable about your brand, and of course, friendly and approachable. How your roadshow staff act will reflect back on your company.
Push Promotions has a network of over 3000 highly skilled and experienced staff members. We have experienced leaflet distributors, product demonstrators, product sampling staff, retail staff, promotional models, data capture staff, event managers, mascots, and more. Whatever your roadshow campaign entails, Push has the roadshow staff that you need.
We have roadshow staff with Level 2 food hygiene certification, trained baristas and cocktail makers, and staff with a performance background. Additionally, we have members of staff with knowledge in nearly all industry sectors, such as gaming, cosmetics, fragrances, cars, and more. We carefully match up our staff members with each promotional event, ensuring that they are a perfect fit for the company that they will be representing. If you require a staff member with a specific skill or knowledge set, please just ask, because we are likely to have exactly what you are looking for!
Roadshow staff should be provided with a briefing back prior to the roadshow. This should include details such as brand information, products, commonly asked questions, links to further information, and more. You want to prepare your roadshow staff to be able to answer any relevant questions from the public about your company.
Having roadshow staff wear branded clothing (hats, jackets, aprons, badges, etc) will further raise brand awareness. It will also mean the public know who to go to with any questions or queries about the campaign.
Roadshow Staffing
There are 2 different ways of hiring roadshow staff:
1. Hiring 1 team of staff to accompany the roadshow around the country. This will bring consistency to the campaign. A strong sense of teamwork will be also be created, and familiarity with the work which will result in a quicker set-up. However, having 1 roadshow team accompany your campaign around the UK will lead to inevitable travel and accommodation costs for staff.
2. Hiring a different team of staff for each individual roadshow location. This will remove staff transport and accommodation costs and bring a fresh perspective to each roadshow location. Hiring local staff who are familiar with the area may also enable promotion to be tailored to the specific local population.
Both roadshow staffing methods have their pros and cons and should therefore be considered during the planning process.
Roadshow Staff Experience
Push Promotions has been working with roadshow promotional campaigns for over 10 years. We, therefore, have vast experience staffing such events. We have previously worked with companies such as Pork Farms, Benefit, and Direct Line. To read about these roadshows in more detail, as well as other events that we have staffed, click here.
These examples show the scope and effectiveness of roadshow staff and roadshow marketing. Roadshow marketing allows you to take your company directly to the public- potential customers! You can raise brand awareness, test or launch products, attract press attention, interact with customers, and more! Admittedly roadshow marketing takes time and effort to plan. But once you have worked out the formula, it is an incredibly effective way of promotion.
Get in contact with us today for a clear and transparent free quote. See what Push Promotions can do for you at your next promotional roadshow event!
