Push Promotions provide summer festival staff to the UK’s iconic festival landscape. We know the weather can be temperamental but our staff are guaranteed to be skilled, personable and experienced, so you never have to worry about a thing.

Promotional festival staff play a key role in creating an engaging and memorable experience for festival-goers. Their roles can vary depending on the event, the brand being promoted, and the specific festival goals. Here are the common types of promotional festival staff that we can provide:

1. Brand Ambassadors

• Role: Represent the brand or company at the festival by engaging with attendees, handing out promotional materials, and encouraging people to try the product or service.
• Skills: Strong communication, enthusiasm, and knowledge of the brand.
• Key Responsibilities:
  • Distribute samples, flyers, and coupons.
  • Provide information about the product/service.
  • Interact with attendees to create brand awareness.

2. Event Staff

• Role: Ensure the smooth operation of the event, handling logistics, crowd control, and assisting festival-goers.
• Skills: Organisational skills, problem-solving, multitasking.
• Key Responsibilities:
  • Manage entry points and ticketing. 
  • Help with set-up and tear-down of booths and stages.
  • Provide assistance and direct attendees to event areas.

3. Product Demonstrators

• Role: Demonstrate the features of a product or service to attendees, often in a hands-on or interactive way.
• Skills: Technical knowledge of the product, communication skills, and presentation ability.
• Key Responsibilities:
  • Conduct live demonstrations of products.
  • Engage with attendees and answer questions about the product.
  • Create excitement and interest in the product.

4. Street Team

• Role: A group of staff who engage in guerrilla marketing tactics before and during the festival, spreading the word about the event or product.
• Skills: Outgoing personality, street marketing experience, creative thinking.
• Key Responsibilities:
  • Distribute flyers, posters, and free samples.
  • Use social media to promote the event or product in real time.
  • Engage with people in public spaces, building buzz for the festival.

5. Mascots or Costume Characters

• Role: Act as a larger-than-life version of a brand or event character to entertain and engage with attendees, often drawing attention to specific areas or products.
• Skills: Enthusiasm, energy, and the ability to entertain large crowds.
• Key Responsibilities:
  • Interact with attendees for photos and selfies.
  • Participate in event parades or special shows.
  • Keep the energy up and bring joy to festival-goers.

6. MCs/Host

• Role: Serve as the master of ceremonies, guiding the flow of the event, making announcements, and keeping the crowd entertained.
• Skills: Public speaking, charisma, improvisation, and crowd management.
• Key Responsibilities:
  • Announce performances, giveaways, or special events.
  • Engage the audience with jokes, questions, or interactive segments.
  • Make sure the event runs on schedule.

7. Sales Staff

• Role: Sell products or services on-site, usually in festival booths or pop-up shops.
• Skills: Sales experience, negotiation skills, and product knowledge.
• Key Responsibilities:
  • Promote and sell merchandise or festival-specific products.
  • Handle transactions and provide customer service.
  • Maintain inventory and organize products for sale.

8. Guest Relations/Customer Service Staff

• Role: Handle questions, concerns, or problems from festival attendees to ensure their experience is positive.
• Skills: Customer service experience, patience, and problem-solving.
• Key Responsibilities:
  • Answer queries about event schedules, facilities, or sponsors.
  • Resolve any attendee complaints or issues. 
  • Ensure overall guest satisfaction.

Each of these staff members plays an important role in ensuring the festival runs smoothly and creates a positive experience for all attendees. Depending on the type of festival (music, food, arts, etc.) or promotional campaign, the staff composition might vary slightly.

Here at Push Promotions, we can provide all of the above types of staff. From huge festivals such as Glastonbury or Wireless, down to smaller local festivals, we can provide a quality team of staff for all. We have previously worked at festivals such as Latitude, and exhibitions at Birmingham’s NEC and London’s ExCel. For more information please visit the rest of our website or contact us here.