INTERACTIVE BATTERY CAMPAIGN STAFF
Push Promotions supplied interactive battery campaign staff to the Duracell Optimum campaign. We have worked with Duracell for several years, providing staff for promotional events nationwide at various venues including festivals, sporting events, exhibitions, and in-store promotional events.
This campaign took place in various UK locations, such as Manchester, London, and Newcastle. Each location required a full promotional team which included an event manager, brand ambassadors, a mascot, and a mascot chaperone. All of our staff were fully briefed prior to the event, which included extensive video training.
The campaign aimed to demonstrate the power of their new Duracell Optimum batteries through a fun, interactive experience. Members of the public were encouraged to participate by our interactive battery campaign staff and of course- the Duracell ‘Bunny’ mascot. The public has 180-degree image taken of them whilst holding a larger-than-life Duracell battery that would make their hair stand on end! If they shared this image on social media alongside the campaign hashtag #OPTIMUMPOWER they would be given a free Duracell goody bag.
Our staff successfully carried out a number of roles successfully at each location:
- Prepared the hundreds of required goody bags
- Queue management
- Encouraged public participation- especially by ‘Bunny’ and their chaperone
- Explained the experience clearly, and ensured that participants had posted the photo on social media- further increasing brand awareness
- Delivered the product message and answering general questions about Duracell
- Distributed the goody bags
- Regularly cleaned and sanitised the activation
Our staff was also provided with branded Duracell uniforms to wear throughout the day.
It was a complex event filled with plenty of fun and lots that could have gone wrong. However our teams of staff worked hard and the campaign was a roaring success!
