30TH ANNIVERSARY AMBASSADORS

Push Promotions provided 30th anniversary ambassadors to Ministry of Sound in London to support their celebrations! The ‘Home of Dance Music’, Ministry of Sound is a multimedia entertainment company consisting of a nightclub, music publishing business, events/touring company, and more! The company also founded and operates ‘Jai Dog Rescue- the fastest growing dog rescue charity in Southeast Asia.

Our staff were required for 10 days of celebrations where they interacted with the public from a stall. From here they promoted all that Ministry has to offer and sold their new dance-music album (CD and Vinyl) and other merchandise. Our ambassadors were fully briefed beforehand so they were able to generate positive brand awareness and tackle any relevant enquiry. 

Staff were responsible for setting up and managing the stall every day, as well as ensuring health and safety and crowd control. We were therefore responsible for the celebratory activation from start to finish. Ministry trusted us with their 30th anniversary celebrations, and were not going to disappoint.

It was therefore vitally important that the ambassadors hired had prior knowledge of dance music and related Ministry events/products. With a staff database of 3000+, we could easily secure this. We also worked with ‘Staples’ at their recent 25th anniversary celebrations.