HEALTHCARE PRODUCT DEMONSTRATORS

Push Promotions supplied healthcare product demonstrators and event managers to represent Philips at exhibitions around the UK. Philips is a household name, working in the healthcare technology industry. Their brand is based around the belief that ‘there is always a way to make life better’.

All of our selected staff attended a full training day prior to the events. Here they learnt about the promoted products, target audience, and how to answer FAQs from the public. The products that our staff were tasked with demonstrating were Philips electric toothbrushes, shavers, and styling tools. All of our demonstrators are able to explain the benefits of a product, how to use it, and the impact it can have on your life. With healthcare products, it is especially vital that staff know the ins and outs of relevant products.

Our product demonstrators engaged with hundreds of members of the public, raising product and brand awareness. Studies have shown that product demonstration, or ‘trying before you buy’, significantly increases the chance of making a sale, and converting the public into customers. Staff were friendly and approachable, ensuring that even if a sale wasn’t made, the interaction created positive brand association.