COVENT GARDEN POP-UP STAFF
Push Promotions supplied full-time Covent Garden pop-up staff to work for Apex Rides. Their pop-up store was located around the corner from London’s Covent Garden. The pop-up was open for approximately 12 months, during which we be provided daily staff who worked in the store unsupervised.
Apex Rides is a new British smart bike, app, and community, who are aiming to create affordable and feed-good fitness! They sell premium-quality bikes at competitive prices, and access to carefully curated online cycling classes via the Apex app. A pop-up store allowed the new brand to create a foothold in the bustling London market, without committing to a full-time location. Even if the public didn’t enter the store, at this location their brand was going to be seen be thousands of locals, commuters and tourists.
WHAT DID OUR COVENT GARDEN POP-UP STAFF DO?
Our pop-up staff successfully and efficiently carried out the following duties:
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- Opened and closed the store
- Regularly cleaned the store and ensured its presentability
- Interacted directly with potential customers to answer questions about the products and Apex Rides brand
- Sold Apex Rides products
- Received deliveries
- Communicated with management if there are any problems or issues
Essentially our staff ran the store from start to finish, top to bottom. They positively represented the Apex Rides brand, and working alongside the company to raise brand awareness and ultimately sell products!

