Spring, Easter, lambs, chicks, and chocolate! Just some of the images that come to mind when April is mentioned. Push Promotions supplied staff to a variety of promotional events and campaigns in April- including some Easter-themed events! As always, all of our staff are professional, efficient, experienced, and enthusiastic, ensuring that they make your event the best it can possibly be. Keep reading to find out more about our April events:
Mozart
We were thrilled to work with Mozart again on their 2023 Easter campaign (after successfully working with them in 2022). Mozart is an Austrian brand, combining the worlds of chocolate and alcoholic spirits to create the Mozart Chocolate Liqueur.
Our product sampling staff were tasked with distributing samples of various Mozart products and encouraging sales. The products are billed as the ‘perfect gift for adults this Easter’! Our staff worked at various department stores across the UK such as Selfridges and Harvey Nichols.
Secret Cinema
We provided 5 of our finest promotional models for a photoshoot in Birmingham City Centre. The photoshoot was for Secret Cinema and was photographed by Dave Nelson.
Secret Cinema is bringing its interactive and immersive storytelling experience to Birmingham for the first time in Summer 2023! Tell me more, tell me more! Birmingham’s NEC will be transformed into the corridors of Rydell High for a unique showing of the nation’s favourite musical- Grease.
Push’s promotional models wore American-style letterman jackets emblazoned with the word ‘BIRMINGHAM’. Signalling that the iconic 1978 American musical will be coming to the city. They also wore their own jeans and footwear.
The photoshoot took place around the city centre in well-known spots. For example, the rainbow steps at Grand Central Train Station, by the Bullring Bull, Centenary Square, and Birmingham Town Hall.
We provided ‘real models’ for this campaign. Real models are models who represent real people. They can be any height, weight, gender or race, and are more representative of the everyman than traditional catwalk models.
Emerge
We are working with Emerge throughout 2023, with our first events with the company taking place in April. Event managers and sports drink brand ambassadors were provided to represent the Emerge Sport isotonic drinks at UK Tough Mudder events.
Our staff engaged with thousands of Tough Mudder guests and participants, promoting the sports drink. They carried out product sampling, created content for social media, and also supervised a Batak machine competition!
Event attendees were encouraged to participate in the competition, and given 30 seconds to hit as many lights on the Batak machine as possible. Our promotional staff recorded their names and scores on a leaderboard, and also directed participants to a QR code to enter a competition.
Additionally, our staff were all given branded t-shirts to raise further brand awareness. They were also provided with key brand messages to ensure they promoted Emerge sport drinks effectively.
Our brand ambassadors get stuck in at every event by embracing the inevitable mud and infectious atmosphere!
Pall Mall Medical
We were thrilled to work with Pall Mall Medical to raise awareness of Bowel Cancer Awareness Month- April! Pall Mall Medical is a private healthcare provider with locations around the country, such as in Manchester, Liverpool, & Leeds.
We provided PR stunt staff to walk through the streets of Manchester, dressed in poo emoji and toilet paper costumes, and armed with placards. Additionally, we distributed informative leaflets to the public.
They were briefed with various important bowel cancer facts beforehand to educate the public about the disease, such as:
- Each year, almost 17,000 people in the UK die of the disease which is the nation’s second biggest cancer killer.
- Bowel cancer is the second biggest cancer killer, after lung cancer.
- The three main symptoms of bowel cancer are blood in stools, changes in bowel habits – such as more frequent, looser stools, and stomach pain.
Additionally, our ‘dirty’ protest even gained local press attention, click here to read more.
We were delighted to help raise awareness for such a vitally important cause.
Plum Guide
Founded in the UK in 2016, Plum Guide is an accommodation booking platform with remarkable homes vetted by experts. The company aims to ‘cut the crap’ and tell it exactly how it is. Plum Guide, therefore, offers complete honesty about the holiday homes available for hire.
This April, Plum Guide was exhibiting at the Short Stay Summit at Old Billingsgate, London. Our task was to help Plum Guide catch attention and make a splash!
At the start of the event, our London PR stunt staff were positioned outside the venue dressed as grim reapers armed with scythes. Here they were given the brand’s key messages to showcase to the public and generate some noise! We also cautioned the public that ‘life is too short’ to settle for disappointing holiday accommodation.
Once the exhibition began, our staff interacted with attendees and drove them over to the Plum Guide stand, often using the tagline ‘check out our plums’! Staff were also required to serve exhibition guests prosecco, distribute a limited number of discount cards, and supervise a mini pick’n’mix station.
Plum Guide is a playful brand with lots of character! Therefore, our staff brought plenty of personality and humour to the activation. We have lots of experience providing costume staff for events and campaigns.
Ocean Spray
Moreover, PUSH supplied soft drink product sampling staff to work with Ocean Spray. The main aim of the campaign was to distribute free full cans of their Ocean Spray Pink Cranberry Sparkling juice. The product will now be available in hospital cafes and fridges so our samplers promoted the product in various Nottingham hospitals.
Our staff engaged with the public to distribute product samples and raise brand awareness. They were enthusiastic, knowledgeable, and of course, considerate considering the hospital setting. Staff were also made aware of all ingredients in the drink to prevent any potential allergic reactions. Moreover, they wore branded t-shirts and handed out leaflets. In addition to this, they were also responsible for setting up a promotional banner from which to promote from.
Additionally, the juice supports the Pink Ribbon Foundation and so 5p per can is donated to the breast cancer charity.
Push Promotions April Promotional Event Staff
We can therefore supply a large variety of effective and engaging promotional staff to events and campaigns across the UK. With over 3000 staff members on our books, we are near guaranteed to have the staff that you require! All of our staff undergo a thorough interview process before being hired, as well as an onboarding process before each individual shift. In addition to the above staff members, we can also supply product demonstrators, sales staff, data capture staff, and more!
Furthermore, to read about other promotional events and campaigns that Push Promotions have staffed, click here.
Get in contact with us today for a free quote or to book promotional staff for your next event or campaign.
