Love has been well and truly in the air for Push Promotions this February. We have supplied our experienced, enthusiastic, and effective promotional staff to various Valentine-themed events around the UK! So keep on reading to find out more.
Valentine’s Sampling & Leafleting Promotional Staff
Push Promotions have been hit by cupids arrow this month! We have been supplying product sampling staff and leafleting staff to shopping centres nationwide to celebrate Valentine’s Day. Our staff also sported pink outfits and accessories for the occasion.
Our teams distributed Valentines-themed items such as chocolate, perfumes, and leaflets to the public. Additionally, we can provide staff with relevant food hygiene certification when necessary.
Netflix: YOU
“Hello, You”! Push Promotions supplied promotional staff to various UK locations to promote the latest series of Netflix’s smash hit YOU starring Penn Badgley.
The show’s 4th season is set in London, and this interactive and engaging promotion therefore focused on a British staple- tea. Our staff oversaw a ‘bloody’ version of the classic teacups fairground ride, reflecting the murder mystery nature of YOU’s latest season. They also encouraged the public to take a complimentary hot ‘bloody tea’ (berry herbal). Additionally, passersby were offered branded teabag pouches to take home and enjoy whilst watching the show.
Fully embracing the Netflix hit, our promo staff reflected the language of the main character Joe Goldberg whenever possible. They used his most iconic lines to entice the public to engage with the activation.
Our staff had various duties throughout the promotional campaign, such as:
- Engaging with the general public to encourage them to participate in the activation
- Queue management of both the ride and tea-van
- Keeping the teacup ride clean and dry
- Overseeing the teacup ride by ensuring that there were only 2 people per teacup at a time, no one was standing up whilst the ride was in motion, and that all participants were over 18
- Encouraging the public to post photos on their social media with the themed cracked mirrors.
Now, you might be wondering what this ‘bloody’ TV show has to do with the romance of Valentine’s Day? But the show was initially billed as a romance-horror when first released in 2018. The toxic romance of the show is definitely not something to try and replicate this Valentine’s Day, however.
MyFitnessPal
MyFitnessPal is a smartphone app and website that tracks diet and exercise. It uses gamification elements to encourage users to adhere to, and also enjoy, their exercise and diet goals.
This February we supported MyFitnessPal and Heart Research UK for National Heart Health Month (February). The activation included 2 hearts made out of sugar on a large scale. The first was the weight of the UK recommended annual sugar intake, and the second the weight of sugar that the average Brit actually consumes. This PR stunt therefore aimed to physically show how heavy we are making ourselves, and metaphorically, how heavy we are making our hearts.
Our promotional staff encouraged the public to engage with this activation and were provided with relevant information and stats about sugar consumption and MyFitnessPal.
Staff also encouraged passersby to visit MtFitnessPal’s pop-up heart health clinic for a quick 10-minute heart check with a registered professional.
Additionally, MyFitnessPal branded water bottles and fitness tops were gifted to the public post-heart check.
Before the public was invited to have a heart check, the activation hosted a selection of micro and macro-influencers. Our staff were provided with content recommendations so they could assist these influencers with their social media posts.
Again, you may be wondering what all of this has to do with cupid and Valentines, and admittedly the ‘heart’ connection is a loose one. We were thrilled to be supplying promotional staff to such an important campaign and therefore wanted to highlight it.
Push Promotions February Promotional Events
We have therefore supplied promo staff to various events across the UK this February. We have a huge network of staff which includes exhibition staff, hosts & hostesses, promotional models, and more.
To read about more promotional events that Push Promotions have staffed, click here.
So get in contact with us today for a free quote or to book promotional staff for your next event or campaign.
