Let us help you to sell your cars! Buying a new car is a big commitment and big money! Our automotive promotional staff & brand ambassadors are highly trained and experienced to work alongside your permanent staff to generate leads and therefore boost your car sales!
The UK Motor Industry
The motor industry contributed over £15 billion to the UK economy in 2020 through manufacturing as well as sales and advertising. The automotive industry is thus a huge business! In the current age of social media platforms and influencer marketing, one thing has remained the same. People want to see and test-drive their new car before they buy it! This maintains the need for skilled and experienced car salesmen and women.
Germany has been the largest European car market for several years, with the UK in second place behind them- until 2019, when we lost this position to France. In 2020, just under 2 million motor vehicles were sold in the UK, down from a peak of 3.1 million units in 2016. However, 2 million motor units sold in a year of such uncertainty is no mean feat and shows that there is still plenty of money to be made.
Our Automotive Promotional Staff
With a multitude of companies available to help consumers with car valuations, part exchanges, and car buying services, the market is near-saturated! This is where Push Promotions can help you! We provide you with skilled and experienced automotive promotional staff who can help you push your brand at promotional events. We can help to make your brand stand out, raise brand awareness, and most importantly boost sales and profit!
Our staff are hired to work at events such as car launches, VIP invitation-only events, exhibitions, roadshows, and at your local dealerships. Therefore, anywhere that you require our services, we can deliver! Our database of over 3000 staff covers the entirety of the UK, and with offices in Birmingham and London as well as our 24/7 backup support, we can arrange staff in short notice. Moreover, we have lots of staff with experience within in the car industry and its related event.
Types Of Automotive Promotional Staff Available to Hire
Brand Ambassadors
Our Push Promotions staff can be hired as brand ambassadors at your next promotional event or campaign. Brand ambassadors represent your company, interact with the public, raise brand awareness, and get people excited about your products/services.
All of our staff members are briefed beforehand so they can answer any FAQs about your products/services. Our carefully selected brand ambassadors are enthusiastic, passionate, and engaging. Many of whom have previous experience working with automotive brands and so know how to generate the buzz that you need!
Exhibition Staff
Our promotional staff can be hired to work at national exhibitions for your automotive company. Here our staff can carry out various duties from managing stalls, registration, sales, hospitality, leafleting and more.
Our staff is often hired to interact with the general public, offering general information and taking contact details of interested consumers. Your specialised salespeople can then contact them directly later on and hopefully complete a sale.
Promotional Models
Promotional models are commonly booked to work with automotive brands at car shows and other promotional events throughout the UK. We represent a number of models who are car specialists and so regularly work at automotive events. E.g. Goodwood, Revival, and The Classic Car Show.
Our staff can be hired to promote your products and services directly, partake in press launches, and complete hospitality work.
Data Capture and Lead Generation Staff
Many brands choose to use their retail staff to collect data, but this is not ideal. When you are hosting a promotional/marketing event, you want to keep your salespeople free to sell sell sell, not bogged down with data collection. Data capture staff are polite, non-confrontational, and create a natural conversation with potential consumers. They are not there to sell, and so the public often finds them more approachable and sincere.
Data capture staff acquire data and information for you on potential customers and product reviews/opinions. If our staff identify any lead opportunities, they will pass them on to your sales team to try and convert/generate a sale.
Here at Push Promotions we also have event managers, product sampling staff, leafleting staff, retail staff, and more available!
Push Promotions Experience With Automotive Promotional Staff
Here at Push Promotions, we have worked directly with German multi-national vehicle manufacturer BMW. We work regularly at automotive shows such as Goodwill Revival, and The Classic Car Show at Birmingham’s NEC.
Staples
We have also worked on promotional campaigns for non-automotive brands using motor vehicles. For example, we supported Staples during their 25th anniversary celebrations, where we promoted their competition to win a brand new Nissan Juke.
Discovery Shipyard
Push Promotions also have experience promoting other luxury vehicles. In 2021 we worked at Southampton’s International Boat Show on behalf of Discovery Shipyard, a company that build bespoke yachts. Our hostess was in charge of arranging appointments, offering a hospitality experience for waiting clients, keeping check of brochure stock, and ensuring that COVID regulations were maintained. Importantly, our hostess also had to subtly qualify the potential clients and give discrete feedback to the Discovery Shipyard Sales staff upon handover for their appointment.
To read about more of our previous events, click here.
All stats in this article are from Statista.com
For more information about Push Promotion’s automotive promotional staff, please check out our website or get a quick quote here
