A successful PR stunt can generate loads of positive publicity for your company- but only if it’s done right. Push Promotions have years of experience supplying PR stunt staff to companies! Here are a few tips on how to staff your next PR stunt for maximum impact.
Tips For Hiring PR Stunt Staff
1.Choose Your PR Stunt Team Carefully
Your team will be the face of your company during the stunt, so it’s important to choose wisely. Look for people who are outgoing and have a knack for improvisation. You’ll also want to make sure they’re comfortable working long hours on their feet.
Make sure the team ‘fit’ your brand! For example, if you’re promoting hair dye, hiring staff who have dyed hair and so have more personal knowledge of the products may be useful. If your PR stunt has something to do with a particular sport, hire PR stunt staff who have knowledge of that sport and so can easily chat with the public about it.
Push Promotions have a network of over 3000 staff members located all over the UK. Within this staff network, we have PR stunt staff available with knowledge and experience in nearly every industry sector. We will therefore aim to supply you with staff that will truly fit your company!
We have staff who can be hired for promo work such as leaflet distribution, product sampling, data capture, promotional models, product demonstrators, and more.
2. Give PR Stunt Staff A Crash Course In Media Training
No matter how well-spoken and camera-ready your team may be, it’s always a good idea to give them a crash course in media training before they go out in front of the cameras. This will help ensure that they stay on message and avoid saying anything that could reflect poorly on the company.
They should be able to answer any general FAQs about your company, have links to websites/leaflets with further information, and look clean and professional. Hiring an experienced event manager to oversee a team of PR stunt staff is advisable.
3. Set Clear Expectations For Stunt Staff
It’s important to set clear expectations for your team before they head out to work on the stunt. What does success look like? How should they interact with the media? What should they do if something goes wrong? By setting clear expectations from the start, you’ll minimize the chances of anything going off-script.
If distributing samples as part of your stunt- set a target for samples distributed. Ask each staff member to collect at least 5 comments from the public about the company. What was approximately the most common age of the people who interacted with the PR stunt? Setting clear targets and tasks for your stunt staff will motivate them and give your clear feedback to build on.
Push Promotions PR Stunt Staff Experience
Here at Push Promotions, we have lots of experience proving PR stunt staff to events nationwide. Here are some examples:
Innocent Drinks
Push Promotions supplied staff to Trafalgar Square on behalf of Innocent Drinks. A large-scale installation transformed Trafalgar Square into a wild meadow brimming with over 6000 trees, plants, and flowers. What a stunt! Our staff bought the education to life by interacting with the public and educating them on the importance of re-wilding and Innocent’s eco-initiatives.
Our staff also handed out a whopping 10,000 seed papers, as well as free samples of Innocent orange juice. This stunt caught national attention.
Plusnet
Push Promotions supplied staff to Plusnet’s Father’s Day stunt. A huge billboard-size wall of fathers day cards was erected, with our staff simply encouraging the public to take a free card and celebrate their Dad on Father’s Day.
Staff were also given web and social media links, as well as telephone numbers, to give to anyone who wanted to know more about Plusnet.
Perfect Draft
Back in 2020 Push Promotions staff helped to completely transform, Llanwrtyd Wells, the UK’s smallest village, into a Bavarian wonderland! An Oompa band, a procession of costumed brand ambassadors, Oktoberfest stalls offering free samples of German food, and giveaways of PerfectDraft pints and machines!
The campaign utilised the element of surprise, interacted directly with the public, created memorable moments for everybody involved, and most importantly attracted national press attention- promoting the company nationally.
To read about other events that Push Promotions have previously provided with PR stunt staff, click here.
PR Stunt Staff
A well-executed PR stunt can create huge levels of buzz and excitement for your company! The PR stunt staff that you hire will act as the face of your brand, so hiring the right people is of vital importance. They can make or break your stunt! So what are you waiting for? Get in contact with Push Promotions to discuss hiring PR stunt staff today! We offer free and transparent quotes online and over the phone.
