Hiring PR stunt staff can be a real benefit to your company! It is often said that in the world of marketing, there is no such thing as bad publicity. Even if a PR stunt goes horribly wrong, as long as people are talking about your brand, it can be considered a win. With so many similar brands competing in such a connected and globalised world, brand awareness, and ‘getting your name out there’ is vitally important. But of course, the best-case scenario is when a PR stunt goes exactly as planned and generates positive buzz for your company. So, how can you make sure that your next PR stunt is a success? Keep reading to find out.
So What Is A PR Stunt?
In its most basic terms, a PR stunt is a publicity event! It is a planned event, either by amateurs or professionals, to attract the attention of the public and bring awareness to a cause. Whether this cause is a charity, product, event, or brand.
Push Promotions can provide PR stunt staff to work at your next PR stunt!
Planning Your PR Stunt
The first step in executing a successful PR stunt is to have a clear goal in mind. What are you trying to achieve with this stunt? Increased general brand awareness? A boost in a specific product’s sales? Announce a new shop opening? Something else entirely? Once you know what your goal is, you can start focusing your stunt around that.
Whatever your focus is, you want to plan a stunt that will generate a lot of media attention. Think about something that would be newsworthy and would get people talking. The sky’s the limit here- and the weirder and more outrageous, the better! However, just make sure that whatever you do it is legal and will not reflect badly on your company if things go wrong.
Releasing a press release before your stunt will encourage journalists to check out your stunt. This, in turn, will hopefully lead to further press coverage.
You may need to get a permit or license from the local authority for certain PR stunts in certain locations. Make sure to check the website of the relevant local authority beforehand.
You should also have a backup plan in place in case something does go wrong. After all, even the best-laid plans can sometimes go awry. By having a backup plan, you can make sure that your company still comes out looking good even if things don’t go exactly as planned. For example, if the stunt takes place outside, do you have a backup plan if we get a downpour of rain?
PR Stunt Example
There are many famous examples of successful PR stunts. Many of them are by huge mainstream companies and conglomerates, and therefore may have had huge budgets. However, they may still be able to inspire your PR events and get your creative juices flowing!
NowTV’s Jeff Goldblum Statue
In 2018 it was the 25th anniversary of Jurassic Park, as well as the year that Jurassic World 2 was released. To create excitement around this important year for the Jurassic saga, NowTV erected a giant statue of Jeff Goldblum! The statue was nearly 23 feet long, located in front of London Bridge, and depicted Goldblum lounging sexily in an unbuttoned shirt!
Undoubtedly something out of the ordinary, the statue attracted huge amounts of public and press attention. Making headlines not only in the UK but around the world!
Strategically, NowTV left the statue there for an advertised short amount of time, ensuring that people rushed to see it before it was removed!
Executing Your PR Stunt
Once you have your plans in place, it’s time to execute your stunt. This is where all of your hard work up until this point will pay off, or not. If everything goes according to plan, then congratulations! You’ve just pulled off a successful PR stunt. But if things don’t go as planned, don’t panic! Remember, you have a backup plan in place for this eventuality. No matter what happens, stay calm and collected, and remember that any publicity is good publicity. If it attracts public attention, it will increase brand awareness!
PR Stunt Staff
To execute your stunt effectively you need to hire skilled PR stunt staff. That is where Push Promotions come in! We have thousands of staff on our books, many of which have experience executing PR stunts.
Additionally, we have staff with performance experience, making them perfect for PR stunts where you want to attract attention. We have staff with experience and knowledge in various industries, so can usually supply staff that will easily fit your company!
Staff can be hired for leaflet distribution, product sampling, data capture, promotional models, product demonstrators, and more. To read about some of the events that we have previously staffed, click here.
Final Thoughts On PR Stunts
A well-executed PR stunt can do wonders for your company! By following the tips outlined above, you can increase your chances of pulling off a successful stunt and generating positive buzz for your brand. So what are you waiting for? Get out there and start planning your next publicity campaign!
