The Ideal Home Show is an annual exhibition at the Olympia London that brings together everything that you need to create your ideal home. With hundreds of exhibitors, full-scale show homes, talks from experts, the latest technology, and more! The show runs for over a fortnight in spring and requires a multitude of The Ideal Home Show promotional staff.
We recently published an article exploring the history of the iconic ideal home show, which began over a century ago in 1908. Since then the show grew bigger and bigger, peaking with an attendance of over 1.5 million people in 1957. The show is still popular today, with approximately 220,000 people visiting the show in March 2022.
Over the years the show has seen a multitude of exhibits including the British debut of the vacuum cleaner, electric kettle, and toaster, royal visits, full-scale streets and gardens, space stations, rainforests, and more! The show has always adapted to reflect the housing trends and fashions of the day.
Ideal Home Show Promotional Staff
But with all of this available to the visiting public, a multitude of staff are required in roles on the show floor and behind the scenes. All of the following types of promotional staff are available to hire through Push Promotions. We have extensive experience working at exhibitions, and a network of over 3000+ staff members to choose from. Push can work with event organisers, agencies, and individual exhibitors.
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Sales Staff
Exhibitions aren’t just about displaying and showing off new products, they are an important event for company sales! ‘Sell sell sell’ and sales targets are fundamental at exhibitions, and our sales / retail staff can help you do that. We have sales staff with experience in various industries (beauty, cars, household appliances, technology, etc.), so can fulfill any brief and help you to sell your product!
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Product Demonstrators
As previously mentioned, the Ideal Home Show has seen the debut of many now-essential household appliances. Product demonstrations are the key to presenting, explaining, and therefore selling the latest technology to the public. Good product demonstrators can explain the benefits of a product, how to use it, and the impact that it can have on your life. Studies have shown that product demonstrations really do increase sales. Within our staff database, Push Promotions has demonstrators for all products.
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Leaflet Distributors
How often have you intentionally avoided a leafleter, or declined a leaflet when offered? Leaflet distribution may appear straightforward, but in reality, getting leaflets into the right hands (your target audience) and actually read (rather than binned or stuffed into the bottom of a bag) is not as easy as it first appears. Leaflet distribution is one of the most cost-effective and targeted methods of reaching potential customers. With so many visitors at the Ideal Home Show, this is a great place to distribute information about your company, products, and services.
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Mascots / Character Costumes
With hundreds of exhibitors at the Ideal Home Show, mascots are an exciting way to stand out and capture attention. Mascots, or character costumes, are a great way to interact with the public, create photo opportunities, and generate social media buzz. In addition to mascots, Push Promotions also provide chaperones who help the costume-wearer dress and guide them safely around the event location.
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Event Managers
Having an event manager present at your event helps to ensure that it is smooth running. They check that all duties are being completed, and that staff are all working to a high standard. They are natural leaders, able to think on their feet, professional, and have several years of events experience.
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Data Capture Staff
Data capture staff skillfully merge with the crowd, and collect data naturally and non-confrontationally from the public. They get the best possible feedback about your company, products, and services which you can take away and analyse. Data capture staff needs to be personable and excellent communicators to collect the results that you need. Such staff can be invaluable to improving your marketing, customer service, and products.
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Hospitality Staff
The Ideal Home Show includes talks from many celebrity guests and experts, e.g. Phil Spencer, Rosemary Shrager, Richard Arnold, and Ranvir Singh. It has also played host to many royal and a-list visitors over the years. Hospitality staff can be hired to host VIP lounges and deliver a top-notch hospitality experience. From serving food and drinks to meeting and greeting, and more!
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‘Here To Help’ Staff
‘Here To Help’ staff welcome the show’s attendees, answer questions, and guide people around the venue. As the name suggests, they are ‘Here To Help’ and work to support the smooth running of an event and create positive visitor experiences.
General promotional staff, brand ambassadors, and exhibition staff can also be hired by the event organisers and exhibitors to work in various promotional roles at the Ideal Home Show. Finally, get in touch with us to discuss hiring some of our Ideal Home Show promotional staff.
