GAMING FESTIVAL STAFF

We supplied gaming festival staff to work on behalf of ROG. ROG (Republic Of Gamers) is a brand owned by the Taiwanese, computer, phone, and electronics company Asus. ROG was founded in 2006, with the goal of creating the world’s most powerful and versatile gaming laptops in the industry!

Push Promotions were hired by ROG to provide a team of our highly skilled and experienced promotional staff to represent the brand at Insomnia Gaming Festival at Birmingham’s NEC.

WHAT DO OUR GAMING FESTIVAL STAFF DO?

Some our staff were booked as general brand ambassadors who completed general stand duties. For example, raising brand awareness, promoting Asus ROG products and services, answering FAQs, and more. They helped the brand to stand out against the hundreds of competing brands at the event.

Another member of staff was booked as a compere. They presented and ran live gaming events for hundreds of festivalgoers. She directly engaged with the public, encouraged participation, awarded prizes, and attracted people over to the ROG stand/stage. This was therefore a complicated role with many moving parts and ‘things that could go wrong. Our compere happily role to the challenge.

Moreover, the client requested staff who already had a prior interest in gaming and had experience working with other gaming brands. With our large 3000+ staff database we were able to provide this. All of our chosen promotional staff, therefore, already had technical gaming knowledge, allowing them to hit the ground running at the festival. The compere was also chosen for their confidence and public-speaking skills.

Additionally, staff were provided with a full in-person briefing on-site before their first shift.

Finally, our ambassadors had a passion for gaming, which was infectious at the festival. Staff and festivalgoers therefore felt each other’s excitement for the event, leading the positive interactions and increased ROG brand awareness.