SEAFOOD SAMPLING STAFF

John West UK, founded back in 1857, is the UK’s leading tinned fish and seafood brand. Push Promotions have supplied teams of brand ambassadors, food sampling staff, and event managers to the brand for various UK events. All events were centered around product sampling. Getting as many members of the public to try, and hopefully love, the seafood products as possible. The aim is therefore to turn samplers into fully fledged customers.

OUR SEAFOOD SAMPLING STAFF:

All of the staff selected had:

• Level 2 Food Hygiene Certificates (or higher)
• Extensive experience working on previous food sampling campaigns
• Undertook online John West brand training prior to their shift

This meant that all our staff were fully prepared to hit the ground running at their respective promotional events. They were therefore able to answer any potential brand/product questions from members of the public. All staff are confident and engaging.

Additionally it is vitally important for seafood sampling staff to know all ingredients in food samples. Seafood is a common allergy and so they need to be able to prevent any reactions.

John West utilised our interactive reporting system, allowing them to view real-time KPIs and photographs. The majority of John West’s events took place on a weekend or bank holidays so they benefited from our 24/7 support.