PERIOD CAMPAIGN MODELS

We were thrilled to work with Sketch Events to provide models for Always’s recent ‘It’s a New Period’ campaign! The aim was to publicise their new Flex Protect technology. It also aimed to empower girls and women to trust period protection and engage in related conversations.

The public were invited to bounce on a giant 15x8m inflatable bounce pad, showing that people can successfully relax and cut-loose whilst on their period- if they use the right products. Brand representatives also carried out product demonstrations.

WHAT DID OUR PERIOD CAMPAIGN MODELS DO?

The event was held at Westfield Shopping Centre, White City, London. We provided a large team of models for a videoshoot on the bounce pad. They also partook in short interviews where they spoke about their monthly period anxieties and product experiences.

Additionally, our campaign models were directed to pose and perform for the camera, and were provided with the products and interview prompts beforehand. Moreover, all models provided their own neutral-coloured casualwear for the event and came ‘camera-ready’. Please see the video below to see our incredible models in action.

#JumpIntoANewPeriod #AlwaysFlexProtect

Finally, we loved being involved in such an important and nationwide campaign.