TRAIN STATION BRAND AMBASSADORS

In 2018 Push Promotions supplied several teams of train station brand ambassadors to work at West Midlands Railway’s free coffee giveaway event. Our experienced brand ambassadors were assigned to various stations around the West Midlands. For example Wolverhampton, Walsall, Coventry, Sutton Coldfield, Stourbridge Junction, Longbridge, Bournville, and more!

Small teams of staff were present at each train station to giveaway empty cups and vouchers. They could then be redeemed at either Leon in Birmingham New Street or Centenary Lounge in Birmingham Snow Hill for a free cup of coffee. The price of the coffee was the equivalent of an ‘Evening Day Return’ ticket with West Midlands Railway. Thus highlighting the train tickets excellent value for money. Have an evening in Birmingham for the price of a coffee!

All of our staff were provided with a full briefing pack before their shift. This included various key messages to relate to the public from West Midlands Railway. They were also given orange branded jackets to wear. This made them instantly recognisable and further raised brand awareness.

The public are often unaware with individual train operator runs each train station, so this was a great way for WMR to make their presence known at their train stations. Our staff spoke to hundreds of train passengers throughout 12 different train stations.