TECHNOLOGY-SAVVY BRAND AMBASSADORS

Whim is an award-winning app which combines information about different modes of transport to help you to plan, book, and pay for trips. In March 2018, Push Promotions were asked by Whim to provide technology-savvy brand ambassadors to promote their app in Birmingham City Centre. 

We are a Birmingham-based promotional staffing agency. Therefore we have hundreds of local staff available who are familiar with the city and its people. This makes their promotion that much more effective

The promotional campaign took place in Brindley Place and New Street train station. Both iconic and busy Birmingham locations. We supplied a team of experienced brand ambassadors. They approached and engaged with members of the public:

• Educating them about the Whim app
• Distributing leaflets
• Encouraging direct downloads of the app

The technology-savvy staff were selected due to their prior experience and success working with technology companies. They were each provided with training before their first shift to ensure that they had a thorough understanding of the app, and could relate this understanding to the public. Our staff know how to communicate effectively with all members of the public- tailoring their message to different generations and prior-tech knowledge.