WINE BRAND AMBASSADORS

NICE Wine, an independent UK-based company, hired Push Promotions wine brand ambassadors to promote and sell their product at festivals. Founded in 2019, they offer vegan wine in 100% recyclable cans so that wine is more accessible. Currently, they have 3 types of vino available; Sauvignon Blanc, Pale Rosé, and Argentinian Malbec.

WHAT OUR WINE BRAND AMBASSADORS DO

Dressed in iconic pink jumpsuits and bucket hats (for sale on their website), our ambassadors were there to be seen! They roamed the festivals with backpacks of cans, discussing the brand with the public, and selling perfectly-sized cans to festival goers. Festivals are lively and often rowdy, so we carefully selected our staff to ensure that they were not only the perfect fit for the brand, but would work well with a festival crowd.

Additionally, we provided product sampling staff to distribute samples from pop-up stalls. Our staff not only prepared the drink samples and raised brand awareness, but they also took down customer information. A vitally important way of converting samplers into paying customers. Email marketing is a great way to connect with potential customers and update them about your brand- and importantly keep you on their minds.

Moreover, all of our staff were briefed about the product and brand before their shifts. This ensured that they could answer any questions from the public as well as engage effectively with the product.

Furthermore, we have published an article titled ‘Considerations For An Alcohol Sampling Event’ which may be of interest.