Promotional Staff For App Launches

Between the major smartphone platforms (e.g. Android and Apple), there are nearly 9 million downloadable apps. Standing out and being memorable is therefore increasingly difficult, and so millions of pounds are put into app promotion campaigns. It is crucial that an app promotional campaign targets the right audience, represents the values of the brand, creates positive brand association, and most importantly of course, directly leads to app downloads.

In a world where online advertising is growing exponentially, brands often overlook the tried-and-tested power of in-person advertising and promotion. Push Promotions provides enthusiastic, personable and knowledgeable promotional staff for app launches and app promotional events to boost the public profile of your application. We have over a decade of experience working with brands to boost their profiles in public areas such as high streets and train stations, and specific events such as exhibitions, trade shows and product launches.

At such events, our promotional staff for app launches can work as: 

• General promotional staff interact with the public and start positive conversations about the app
• Product demonstrators who show the public how to use the app
• Data capture staff collect feedback about the app which can be analysed by the company to make future improvements
• Lead generation staff to talk to the public and collect contact information (so further marketing information can be sent to them)

Additionally, these app-related events often have target downloads for staff to work towards.

App promotional events should take place in busy high foot traffic areas such as supermarkets, train stations, high streets and shopping centres.

Promoting an app on the street can be an effective way to reach a local audience and generate buzz around your app. Here are some strategies to help you promote your app on the street:

1. Create Eye-Catching Materials:

Design visually appealing promotional materials such as banners, posters, flyers, and brochures that highlight the key features and benefits of your app. Make sure your branding is consistent and your message is clear.

2. Set Up A Street Booth Or Kiosk:

Choose high-traffic areas in your target location where you can set up a street booth or kiosk. Ensure that your booth is well-designed, with a professional and inviting appearance. Moreover, having exciting photo backdrops or mascots will entice people to your booth and increase the likelihood of photos of your brand being posted to social media.

3. Engage with Passersby:

Push Promotions staff are primed and ready to engage with the general public. They are all briefed before their shifts on key brand messages and app information so are ready to hit the ground running. All of our staff are enthusiastic, personable, experienced and skilled, and are all handpicked for each shift to ensure their compatibility with your brand.

4. Offer Demonstrations:

Moreover, show how the app works by offering live demonstrations on tablets or smartphones. Allow people to interact with the app and see its features in action. This hands-on experience can be very convincing.

5. Provide Incentives:

Offer incentives to encourage people to download your app on the spot. This could include incentives such as discounts, exclusive access to content, or entry into a giveaway or contest.

6. Leverage QR Codes:

Create QR codes that link directly to your app’s download page on app stores. Display these QR codes prominently on your promotional materials so that passersby can easily scan and download the app.

7. Collect Contact Information:

Furthermore, have a system in place for collecting contact information from interested individuals. This can include email addresses or phone numbers for follow-up marketing efforts.

8. Host Activations:

Consider hosting interactive activations related to your app on the street. For example, live music, games, competitions or interactive experiences that draw a crowd and generate interest in your app.

9. Leverage Social Media:

Encourage people to follow your app on social media platforms right at your street booth. Use signage and promotional materials to promote your social media profiles.

10. Gather User Feedback:

Be open to receiving feedback from people who have downloaded or interacted with your app. This can help you improve your app and build a positive relationship with users. Our data capture staff can be hired for this specific purpose.

11. Measure Success:

Establish metrics to measure the success of your street promotion efforts. Track the number of app downloads, interactions, and any sales or conversions that result from your street marketing. This can be helpful when planning future promotional events.

12. Follow Up:

Additionally, after the street promotion event, follow up with individuals who expressed interest but didn’t download the app on the spot. Send them reminders and incentives to encourage app downloads.

13. Local Partnerships:

Collaborate with local businesses or organizations to co-promote your app. They may allow you to set up a booth or display promotional materials in their storefronts. Furthermore, collaborations with local celebrities or influencers can tap into an already invested audience.

Remember that street promotions are most effective when they are well-planned and executed with enthusiasm. Engage your promotional staff in training sessions to ensure they can effectively communicate the app’s value and engage with potential users. 

Hire Our Promotional Staff For App Launches

Push Promotions has over 3000 staff members on our books with experience promoting brands, products and services. We can also provide event managers and team leaders to oversee larger teams of staff. Get in contact with us today via email or phone to find out more about our promotional staff! To read about some of the companies we have previously worked with, please click here.