Product sampling events are a common promotional marketing strategy to boost sales and raise brand awareness. Sampling events are particularly effective when promoting soft drinks! It allows the public to get a small taste of the product and leaves them (hopefully) wanting more.
All you need is product samples, disposable drink receptacles, appropriate storage facilities (to maintain the correct drink temperatures) and product sampling staff to oversee it all! Luckily, Push Promotions can supply the latter! We have readily available experienced, enthusiastic and knowledgeable drink sampling staff!
Some soft drink sampling events will also have saleable products available alongside the samples- although this may require different permits as the event is no longer purely promotional. Other sampling events may ask the public to sign up to the their website before receiving a free sample, or post a photo on their social media platforms to raise further brand awareness.
We have previously published an article titled ‘Considerations For An Alcohol Sampling Event’. Soft drink sampling events, however, have the potential to have a much larger impact! They require fewer legal permits to take place and soft drinks have no ‘over 18’ age limit. They therefore have a much wider target market! Soft drinks can be enjoyed by all the family!
Push Promotions Experience
Push Promotions have more than 3000 promotional staff members on our books. We can provide soft drink sampling staff to anywhere in the UK. All of our staff understand the importance of working sensibly and professionally at a sampling event, especially when it comes to food allergies and alcohol consumption. Many of our staff have food hygiene certification and are available upon request.
As well as soft drinks, our staff can distribute anything from alcohol to newspapers, cosmetics, and food samples.
Keep reading to find out about some of our previous soft drink sampling events:
Emerge Sport
Push Promotions were delighted to work with Emerge throughout 2023. We provided event managers and brand ambassadors to represent their Emerge Sport isotonic drinks at the UK Tough Mudder events.
Emerge Sport drinks contain water, carbohydrates, and electrolytes to keep you hydrated and energised. Tough Mudder runs events across the UK throughout the year. These include 5ks, 10ks and 15ks, all of which contain a series of challenging obstacles and plenty of mud! Emerge is their official drinks partner and, therefore, is present at every Tough Mudder event (excluding Scotland).
Here our staff engaged with thousands of Tough Mudder attendees and participants, promoting the sports drink. They carried out product sampling, created content for social media, and supervised a Batak machine competition!
Event attendees were encouraged to participate in the competition, and given 30 seconds to hit as many lights on the Batak machine as possible. Our sports drink brand ambassadors recorded their names and scores on a leaderboard, and directed participants to a QR code to enter a competition.
Our sports drink brand ambassadors got stuck in at every event! They embraced the inevitable mud and infectious atmosphere of the day!
Ocean Spray
Push Promotions supplied soft drink product sampling staff to distribute free full cans of their Ocean Spray Pink Cranberry Sparkling juice.
The product is now available in hospital cafes and fridges so our samplers promoted the product in various Nottingham hospitals. The drink is low in calories, has no artificial colourings or preservatives, but does contain the antioxidant Vitamin C.
Our staff engaged with the public to distribute product samples and raise brand awareness. They were enthusiastic, knowledgeable, and of course, considerate considering the hospital setting. Staff were also made aware of all ingredients in the drink to prevent any potential allergic reactions.
Moreover, they wore branded t-shirts and handed out leaflets. In addition to this, they were also responsible for setting up a promotional banner from which to promote from.
Additionally, the juice supports the Pink Ribbon Foundation and so 5p per can is donated to the breast cancer charity.
Innocent Drinks
Sketch Events booked Push Promotions to supply staff on behalf of Innocent Drinks for their Trafalgar Square Re-Wilding Event in April 2022. Innocent Drinks is a company that produces smoothies and juice sold in supermarkets, coffee shops, and various other retail outlets. We provided 4 brand ambassadors and 1 event manager to work at the London event.
There was so much going on throughout the 1-day event; which was based around a large-scale installation that transformed Trafalgar Square! It was transformed from its usual grey concrete display, into a wild meadow brimming with over 6,000 trees, plants and flowers.
Our ambassadors handed out 10,000 branded innocent seed papers to members of the public so that they could continue their re-wilding journey at home. Each paper contained approximately 150-300 wildflower seeds, as well as instructions on how to plant the seeds/paper and information about the Big Re-wild.
Moreover, 2 brand ambassadors were responsible for distributing free samples of Innocent orange juice- which is 100% carbon neutral! Branded recycling bins were available to ensure that the sample bottles were disposed of appropriately. 500 plants were also given away to the public so they could re-wild their own gardens.
Our staff were supplied with innocent branded t-shirts for the day to make them easily recognisable to the public and help to further raise brand awareness. Before the event, they were all provided with an extensive briefing back so that they could fully immerse themselves in the events of the day, and speak confidently to the public about re-wilding and Innocent’s products and initiatives.
To read about more events that Push Promotions have staffed, click here.
Soft Drink Sampling Staff
As you can see above, soft drink sampling events can take place in a variety of locations and involve much more than simply samples. Competitions, photo opportunities, leaflet distributions, games and more are used alongside the samples to attract attention and engage with the public. So let your imagination run wild when planning your next soft drink sampling event!
Push Promotions can provide staff at relatively short notice, and we aim to be available 24/7 to answer any staffing questions and queries. So what are you waiting for, get in touch with us today for a free quote!
