Branded freebies can have a significant impact on both consumers and businesses. From tote bags, water bottles, keyrings, caps, stress balls, and more, brands can stamp their logo or key message on anything and everything! They can be distributed as ‘free gifts’ alongside purchases, or simply handed out on their own to raise brand awareness. They are usually distributed in high footfall areas such as high streets & train stations, as well as at events such as festivals & exhibitions.
Our Freebie Distribution Experience
Push Promotions frequently provides product sampling staff to distribute branded freebies and product samples around the UK. We have worked at events and venues across the entire UK, distributing a wide range of branded freebies and relevant literature. All of our 3000+ staff are personable, engaging, and experienced. We handpick each member of staff for each event to ensure that they suit the brand that they are to represent. They will chat with the public, generating excitement about your brands and products, and creating lasting positive customer relationships.
We have staff with Level 2 Food Hygiene Certification, as well as trained baristas, mixologists, and bartenders. We therefore have the knowledge and experience required to complete food and drink sampling.
Additionally, alcohol sampling requires extra considerations. Push has worked on numerous alcohol sampling campaigns so therefore know how to handle such events smoothly and professionally. We have worked with brands such as Cooper King Distillery, Absolut Vodka, and Mozart Chocolate Liqueur. To read in detail about the events and brands that we’ve worked with click here.
Why You Should Consider Branded Freebies
Here are some 8 key reasons why you should consider branded freebies:
Brand Visibility:
Freebies serve as miniature billboards, spreading brand awareness wherever they go. Whether it’s a branded pen, tote bag, or USB drive, these items often travel far beyond their initial recipient, exposing your brand to a wider audience. For example, think how many people will see a tote bag on a day shopping in a busy shopping centre, or how many people in the office will notice a flashy USB drive.
Positive Associations:
Giving away freebies can create positive associations with your brand. When people receive something for free, especially if it’s useful or of good quality, they are more likely to view your brand favourably and remember it in the future. For example, something useful like a water bottle may be relied upon and regularly used by the recipient.
Customer Loyalty:
Freebies can be an effective tool for building customer loyalty. By showing appreciation to your existing customers with free gifts, you can strengthen their connection to your brand and encourage repeat business. Consider offering a free gift if a customer spends a certain amount of money. This will encourage them to spend just that little bit more to gain a free, and often exclusive gift.
Word-Of-Mouth Marketing:
If people like your freebies, they’re likely to tell their friends and family about them. This word-of-mouth marketing can be incredibly powerful and can lead to new customers discovering your brand. Therefore, branded freebies may appear pricey in the short term (depending on what product you decide to go for), but they can be extremely cost-effective.
Differentiation:
Moreover, in crowded markets, offering freebies can help your brand stand out from the competition. Customers may be more inclined to choose your products or services over others if they come with added value in the form of freebies. At busy exhibitions, freebies are a great way to attract people over to your stand, where you can then chat with them about your products and services. Product demonstrations are another great way of drawing a crowd at a busy exhibition or trade show.
Data Collection:
Freebies can also be used as a way to collect valuable customer data. For example, you might offer a free sample in exchange for an email address, allowing you to build your contact list and reach out to potential customers in the future. Or you could offer a free sample in exchange for the customer posting about it on their social media accounts. This means hundreds or even thousands of people will see your brand.
Trial and Sampling:
This point is about distributing samples of your actual products, rather than unrelated branded freebies. Free samples provide an opportunity for customers to try out your products or services risk-free. This can be especially effective for new or unfamiliar products, giving people a taste of what you have to offer and potentially converting them into paying customers. It can also be useful for the brand to see customer responses and opinions on a new product.
Corporate Image:
Finally, offering freebies can enhance your corporate image by showcasing your generosity and commitment to customer satisfaction. This can help build trust and credibility with your target audience.
Overall, branded freebies can be a valuable marketing tool when used strategically. By providing tangible value to customers, you can strengthen your brand, foster loyalty, and ultimately drive business growth. I mean, who doesn’t love a freebie?
For more information regarding Push Promotion’s product sampling staff, please see the rest of our website. We offer free, competitive, and transparent quotes via email and phone.
