There are tons of different types of modelling out there, likely more than you’ve ever considered. From the stereotype of catwalk and fashion magazine models, to promotional models at car shows and department store beauty counters; the opportunities in modelling are near limitless.
Here at Push Promotions, we supply promotional models to work at exhibitions, trade-shows, product launches and other types of promotional event/campaign. Here they work tirelessly to promote a brand or product, interact with potential customers, and effectively represent a brand.
We also promote models for photoshoots, and increasingly models for exhibition catwalks, for example at bridal shows. Additionally, we can provide model dressers to work alongside the models to ensure they are picture-perfect for their catwalk/photoshoot/event.
But anyway, enough about us. Here is a non-exhaustive list of different types of modelling:
1. Fashion Models:
These models work in high fashion, runway shows, magazine editorials, and campaigns for clothing brands. They often have specific body measurements, such as height and size. Think the stereotypical model, e.g. Naomi Campbell or the Hadid sisters.
2. Commercial Models:
Commercial models are used in advertisements, brochures, and other promotional materials for products or services. They may appear in both print and digital media, representing a wide range of industries like travel, food, or technology.
3. Promotional Models:
These models work at events, trade shows, and conventions, promoting products or services by engaging with customers, distributing promotional materials, and creating brand awareness. For example, Push’s own promotional models have worked at events at the NEC Birmingham– hosting exhibition stands and drawing attention to the brand. You can read more about the work of our promotional models here.
4. Fitness Models:
Fitness models focus on showcasing a healthy, athletic physique. They often work with fitness brands, magazines, and clothing lines, representing a healthy lifestyle. They are becoming increasingly popular on social-media through self-promotion and sponsorship deals.
5. Plus-Size Models:
These models work in fashion or commercial industries, representing body types that are generally considered above the standard fashion model size. They appear in print campaigns, fashion shows, and advertisements for plus-size clothing brands. They are becoming increasing used as the body-positivity moment grows and consumers want to relate to people on screen/in magazines.
6. Runway Models:
Specialising in walking on the runway for fashion shows, runway models often work for high-end designers and fashion houses. They need to meet specific height and measurement standards.
7. Editorial Models:
These models appear in magazine shoots, fashion editorials, and high-concept photography. Their work is often more artistic and creative, requiring strong posing and expression skills. Dare I get you to think of Zara’s ‘out there’ photoshoots with their seemingly contorting models.
8. Swimwear and Lingerie Models:
These models specialise in showcasing swimwear or lingerie in photo shoots, advertisements, and catalogues.
9. Hair and Beauty Models:
These models work specifically for hair salons, beauty brands, and cosmetic ads, showcasing hairstyles, makeup, and beauty products Due to the nature of this type of modelling, allergy tests must be completed to ensure that there will be no adverse reactions to make-up or hair products.
10 Fitness and Sports Models:
Similar to fitness models, these models focus on showcasing sportswear, activewear, and athletic products. They may appear in advertisements for gym gear, sports apparel, or health supplements.
11. Parts Models:
These models specialise in showcasing specific body parts like hands, feet, or legs. They may be hired for product shots such as jewellery, footwear, or skincare ads. ‘This is hand is my hand, this hand is your hand…’ Joey Tribianni Friends reference anyone?
12. Influencer Models:
Models who also have a strong social media presence, working with brands on online campaigns through platforms like Instagram, TikTok, or YouTube.
13. Vintage or Retro Models:
These models specialize in clothing and styles from specific past eras (e.g., 1920s flapper or 1970s fashion), often for period-themed photo shoots, fashion collections, or vintage ads. Ever been described as having a face from a bygone era? Yes, then this type of modelling may be perfect for you. The opposite of so-called ‘i-Phone face’.
14. Real People Models:
These models represent “everyday” people and are typically used in more relatable, lifestyle advertising campaigns. They are not required to meet high fashion industry standards but are used to create a connection with a broader audience. Last year we provided real models for a photoshoot with Secret Cinema. You can read more about it here.
15. Character Models:
Often involved in acting, these models portray specific characters or personas for advertising campaigns, commercials, or events. They can therefore be a great way for wannabe actors to branch into paid work. We have lots of staff on our database with performing arts experience who are perfect for this work.
Each of these types of models plays a crucial role in different segments of the fashion, beauty, and advertising industries. To find out more about Push Promotion’s promotional models, please visit the rest of our website or contact us today via email or phone.
