Roses are red, violets are blue, sugar is sweet, and Valentine’s Day is an opportunity for promotion too! Now you may call us cynical, using the romance of Valentine’s for brand promotion, but Valentine’s Day is a big business! Brits spend an estimated near a whopping £1 billion on the annual holiday! Therefore, the benefits of using Valentine’s for promotional work is obvious.
Valentine’s Promotional Staff
Push Promotions supply promotional staff to a variety of Valentine’s promotional campaigns in February. We recently provided leafleting staff and product sampling staff to UK shopping centres. Here they engaged with the public and distributed Valentine’s themed chocolates, perfumes and leaflets.
We can also provide promotional models, retail staff, hosts & hostesses, character costume staff, and more to work on Valentine’s promotional campaigns.
What Actually Is Valentine’s Day?
Valentine’s Day is celebrated annually around on and around February 14th, and is also known as Saint Valentine’s Day. It originated as a Christian feast day which honoured the martyr Saint Valentine. Over time however it has come to be associated with romantic love and is celebrated by giving gifts such as flowers, chocolates, and cards to loved ones.
There are many legends and supposed stories about Saint Valentine. The most famous being The Golden Legend. This legend describes how Valentine refused the command of Roman Emperor Claudius II to convert to paganism, and instead tried to convert Claudius to Christianity. Because of this, he was sentenced to execution. but before this was carried out, Valentine supposedly performed a miracle by healing Julia, the blind daughter of his jailer Asterius. The night before his execution, Valentine wrote a card to Julia, signed from ‘Your Valentine’, which has been adopted by modern Valentine letters.
Another legend is that Emperor Claudius II deemed married men to be bad soldiers so forbade them from getting married. Saint Valentine, it is suggested, performed secret Christian weddings for soldiers and gave them hearts cut from parchment to remind them of their vows and God’s love.
These legends have evolved and combined with folk traditions over the centuries to become the celebration that we know today. At its best, it is a day to celebrate romance and treat your significant other, and perhaps at its worse, an over-commercialised holiday which pressurises the public into spending money to prove their love.
A Recent Phenomenon: Galentine’s Day
‘It’s only the best day of the year’. Leslie Knope, Parks and Recreation.
Galentine’s Day is the celebration of female friendships, and takes place on Valentine’s Day eve, on February 13th. The term was first coined on the American sitcom Parks and Recreation back in 2010. The show’s main character Leslie Knope (played by Amy Poehler) throws a Galentine’s party for her friends. Find out more here.
The day stresses the importance of friendship and aims to de-stigmatise the idea of being ‘alone and single’ on February 14th. You may not always have a romantic partner, but you’ll always have your friends!
As a result, Valentine’s day promotional campaigns are increasingly using Galentine’s to widen their February marketing. Galentine’s Day offers on spar packages, sleepover staples (e.g. face masks, nail polish, matching pj’s), and themed brunches, are just some examples of how businesses are using the day to boost sales. From a promotional point of view, it is genius!
Valentine’s Promotional Campaigns
So, how do businesses actually use Valentine’s Day to their benefit? Valentine’s promotional campaigns are marketing efforts designed to promote products, services, or events related to Valentine’s Day. These campaigns often include special promotions, deals, and discounts to attract customers during the holiday season. This usually takes place from late January into mid-late February. They may also feature special-themed content, social media posts, and advertisements to generate excitement and interest in their Valentine’s offerings. Examples of Valentine’s promotional campaigns include special menus at restaurants, Valentine’s Day gift promotions, and themed events.
Businesses release pink or heart-themed versions of their products to make their product a ‘Valentine’s worthy’ gift. TV or radio adverts emphasise romance or friendship if highlighting Galentine’s. Adverts and shops use romantic background music. And shops decorate with hearts, cupids, and romance-related pink and red decorations. There are so many options to celebrate Valentine’s day as a brand!
The British public love a freebie so distributing free samples with Valentine’s twists a great way to engage with the public and boost brand awareness! For example, heart-shaped cookies or key rings, or pink and red packaging.
Most businesses want to be seen as embracing the holiday and therefore get into the spirit! The public spends a huge amount of money on Valentine’s Day. So make sure that you get your piece of the pie.
Push Promotions
Push Promotions provide a range of experienced and skilled promotional staff to work on Valentine’s promotional campaigns. We provide staff such as promotional models, sales staff, exhibition staff, leafleting staff, and more.
So what are you waiting for? Contact with us today to book your Valentine’s promotional staff. We offer free and transport quotes online and over the phone.
