Lead generation staff are individuals responsible for identifying and capturing potential sales leads. They work at events such as exhibitions, trade shows, conferences, or even through digital channels. Their goal is to collect contact information. They collect details about potential clients or customers who show interest in the products, services, or offerings of the exhibitors or event organisers.

There are many key responsibilities of lead generation staff, for example:

1. Engaging Attendees: They proactively engage with visitors, initiating conversations to understand their needs and identify potential sales opportunities.

2. Collecting Contact Information: Lead generation staff gather important details like names, email addresses, phone numbers, and company affiliations from interested attendees. This is typically done through forms, scans of business cards, or digital tools.

3. Qualifying Leads: They assess whether the leads they capture are genuinely interested and have the potential to become customers, ensuring they focus on valuable contacts.

4. Using Lead Capture Tools: They often use specialised software or apps to scan attendee badges, business cards, or enter information manually into a database or CRM system.

5. Providing Information: Lead generation staff may offer information about the exhibitor’s products or services to entice potential leads. Convincing info can entice people to share their contact details. Their aim isn’t to ‘sell’ but having product or brand info can be helpful to build connections and generate brand interest.

6. Following Up: They may be responsible for following up with leads post-event to nurture relationships. For example, they set up sales meetings, or direct them to relevant products or services. It is therefore important that accurate and useful info is collected so follow-ups can be targeted and intentional.

And finally,

7. Reporting: Lead generation staff often report back to the event organisers or exhibitors. They provide detailed summaries of the leads they’ve gathered. This includes the quality and potential value of those leads.

Final Thoughts:

Their work is therefore integral to helping businesses identify new opportunities and clients. They also ensure that exhibitions and events provide tangible value beyond just networking.

Here at Push Promotions, we frequently provide teams of lead generation staff to work on behalf of companies at events across the UK. Our lead generation staff are approachable, efficient, and detailed in their work. They ensure that accurate leads are generated that have real potential.

Additionally, with over 3000 staff members of our books, we have experience in nearly every industry, at every event venue, and with all promotional roles. Our staff have worked at venues such as the NEC Birmingham and London Olympia. We work with household brands and pride ourselves on our long-lasting relationships with such companies. To read case studies about our work, please click here.

So please don’t hesitate to get in touch with us for more information about our staff, for a free quote, or to hire our industry-leading teams.