Want to give your business an egg-tra boost this Spring? Well Push Promotions have cracked the code to Easter promotional events & campaigns. Here we list 12 egg-cellent ideas to capitalise on the excitement and joy of Easter! 

Push Promotions can provide promotional staff and brand ambassadors to work at any of the following events. We have experience working at all sorts of promotional campaigns- from day long pop-ups to months long experiential campaigns!

What Is Easter?

But first things first, what is Easter? Easter is a Christian religious holiday that celebrates the resurrection of Jesus Christ from the dead. It is considered the most important and oldest festival of the Christian Church. Easter is observed on the first Sunday following the first full moon after the vernal equinox, which is usually between March 22 and April 25 According to Christian theology, Jesus’ resurrection symbolizes victory over sin and death, offering the promise of eternal life to those who believe in him. In 2024, for example, Easter Sunday falls on March 31st.

Easter is preceded by a period of fasting, prayer, and penance known as Lent, which lasts for 40 days (excluding Sundays) and represents the time Jesus spent fasting in the wilderness. The week leading up to Easter is called Holy Week and includes events such as Palm Sunday, Maundy Thursday (commemorating the Last Supper), Good Friday (commemorating the crucifixion of Jesus), and Holy Saturday.

Furthermore, the Easter celebration is marked by various traditions and customs, including the decoration of Easter eggs, which symbolize new life. Easter eggs are often hidden, and an egg hunt is a common activity, especially for children. The Easter Bunny, a mythical creature, is also associated with the holiday and is believed to bring Easter eggs to children.

While Easter has its roots in Christianity, it has also become a cultural and secular celebration in many regions, with various non-religious traditions and activities. These may include Easter parades, special meals, and the exchange of Easter cards and gifts.

Therefore, businesses should keep all of this in mind when planning an Easter promotional events or campaigns!

10 Types Of Easter Promotional Events & Campaigns

Remember to tailor these ideas to fit your brand identity, target audience, and marketing goals. Combining several of these strategies can result in a comprehensive Easter promotional event or campaign that boosts brand awareness as well as drives sales.

1. Easter Egg Hunt

Organise an Easter egg hunt at your store or a popular local venue (e.g. park). Offer discounts, coupons, or special prizes inside the eggs. Promote the event through social media and collaborate with other local businesses.

2. Easter-Themed Products and Packages

Create limited-time Easter-themed products or packages. This could include special edition items such as gift baskets or exclusive Easter bundles. You could also offer discounts or promotions for purchasing these items.

3. Easter Countdown Campaign

Like a Christmas advent calendar, build excitement leading up to Easter with a countdown campaign. Each day, reveal a new deal, discount, or Easter-related content on your website or social media platforms.

4. Social Media Contests

Run Easter-themed contests on social media platforms. Encourage user-generated content by asking followers to share their Easter traditions, photos, or creative uses of your products. Offer prizes for the best entries.

5. Easter Brunch or Tea Event

Host an Easter-themed brunch or tea event at your establishment. Offer special menus, and discounts for families, and create a festive atmosphere with decorations. Consider partnering with local influencers or bloggers to increase visibility. Additionally, have staff dress as the Easter bunny to create photo opportunities that can be posted online to further raise brand awareness.

6. Easter Charity Drive

Align your brand with a charitable cause during Easter. Encourage customers to donate or participate in a charity drive, and in return, offer discounts, exclusive products, or entry into a prize drawing. Moreover, aligning with a charity takes Easter back to its religious roots, rather than increasing the commercialisation of the event in recent years.

7. Flash Sales and Limited-Time Offers

Create a sense of urgency by running flash sales or limited-time offers. Promote these deals through email newsletters, social media, and in-store signage. Have promotional staff located outside your store, at commuter links and on high streets to publicise your deals.

8. Easter-Themed Workshops

Moreover, consider offering workshops or classes related to Easter crafts, baking, or other activities. This can attract families and individuals looking for a fun and educational experience. Provide discounts for workshop attendees on your products or services. Push has previously provided staff to help at Hobbycraft’s workshops.

9. Collaborate with Influencers

Partner with influencers who align with your brand to create Easter-related content. They can showcase your products, share Easter recipes, or host giveaways, reaching a wider audience through their followers. Consider hosting an influencer-only event for them to create content- our staff can work at these events to assist the influencers and also answer any brand-related questions. 

10. Decorate Your Storefront

Finally, decorate your storefront or online platform with Easter-themed visuals. This creates a festive and inviting atmosphere, capturing the attention of potential customers.

Push’s Easter Promotional Staff

Moreover, Push Promotions has a network of 2000+ staff members who can work as Easter promotional staff & brand ambassadors. We have staff with experience in nearly every industry sector e.g. gaming, healthcare, and cosmetics, as well as trained baristas, mixologists and barmen. Our staff have worked across the UK on campaigns with some of the world’s biggest brands such as Innocent Drinks, Aqua Pura, and Samsung. We work at exhibitions, pop-up stores, train stations, trade fairs, conferences and more. Therefore, no matter where you require Easter promotional staff, we can deliver! Additionally, we carefully handpick each member of staff for each event to ensure that they are the perfect fit for your company.

See our article here about ‘5 Types Of Easter Promotional Staff’. E.g. product sampling staff, parade staff, and egg hunt staff.

Get in touch with us today for more information.