Often taking place in huge venues, with thousands of attendees, it takes hundreds of skilled and experienced sports events staff for an event to run smoothly. Read on to find out about the types of jobs and sports events staff that these events require.
UK Sporting Events
In the decade since the London 2012 Olympic and Paralympic Games, the UK has staged some of the world’s biggest sporting events. These include the Ryder Cup, Rugby World Cup, Cricket World Cup, Athletics and Para-Athletics World Championships, and many more! Many of these events were shown worldwide on TV to millions of viewers, attracted thousands of UK citizens and overseas visitors, engaged local communities, and saw the world’s best sportsmen and women compete in some of the world’s best sporting venues.
As well as these huge global events, the UK hosts thousands of weekly, if not daily, sports events. With an abundance of sports leagues in football, cricket, netball, hockey, and more. All of which require a pre-prepared venue and professional staff.
Next time you are at a sporting event, whether it be a football match, horse racing, darts, or cricket game, think about how many different members of staff you come across. From the people scanning your tickets, security, bar staff, commentators, and more! There are many more people involved in a sports event other than those competing. Push Promotions can help to supply some of these sports events staff.
Types Of Sporting Event Staff
Push Promotions can supply all of the following types of sports events staff. We have previously done so at various iconic UK events and venues including Cheltenham Festival, Edgbaston Stadium, the Davis Cup, and the Henley Regatta.
Registration/Ticketing Staff
Registration staff are the first point of contact for sports event attendees who all desperately want to get into the venue quickly. It is therefore very important that registration staff are courteous, well-presented and professional. And are able to handle the registration process quickly and efficiently to avoid large queues and pile-ups.
Hospitality / Corporate Event Staff
Furthermore, hospitality staff help to create a positive and memorable hospitality experience for visitors. They can cover a variety of duties from meet & greets, chaperoning, food and drink services, front of house, and more. They work with high-profile clients to create a VIP personalised hospitality experience, where they will go out of their way to make their guests happy.
Retail/Sales Staff
As well as sponsorship and ticket sales, sports events make a large amount of money from merchandise. Items such as foam fingers, programs, t-shirts, scarves, and banners are all commonly sold at sporting events. There of course needs to be somebody there to sell them! Whether selling merch from an outdoor stand, usherette tray, or small store within the venue, sales staff are hired to complete and boost sales.
Leaflet Distributors
Leaflet distributors are required at sporting venues to distribute various leaflets or pamphlets. These may contain general information such as timings, advertising/sponsors, or other relevant information. They often have distribution targets set that they aim to fufil throughout their shifts. Additionally, they may also be tasked with distributing goody bags or freebies.
Hosts & Hostesses
Hosts and hostesses successfully work in many roles throughout an event. These include reception duties, meet & greets, welcoming guests, serving food and drinks, champagne service, event registration, and more. They can also host VIP lounges and VIP guests at various events with the utmost discretion. They are warm, friendly, and make visitors feel well and truly treated, creating a positive memorable experience.
‘Here To Help’ / Directional Staff
‘Here To Help’ staff greet the event’s attendees, answer questions, and guide people around the venue and to their seats. This role helps with the smooth running of a sports event. They ensure that attendees know where to go, what to do, and have somebody available to ask for help if required.
Food and Drink Servers
Moreover, food and drink are a huge part of sports events! Hot dogs, burgers, nachos, chips, soft drinks, slushies, and alcoholic drinks are all often served in and around sporting venues. Staff are therefore required to run bars, serve food, set up and clean counters/tables, and ensure cutlery and condiments are available. Additionally in VIP/hospitality areas they serve canapes and offer champagne service. Like with merchandise, this may be at an outdoor stand, from a mobile usherette tray, or a food outlet within the venue.
Mascots
Mascots, are a great way to interact with the public, create photo opportunities, and generate social media buzz. Thy are especially effective if families with young children will be attending. At sports events the presence of a beloved mascot is often essential! In addition to mascots, Push Promotions can also provide chaperones who help the costume-wearer dress and guide them safely around the venue.
Furthermore, event managers, data capture staff, brand ambassadors, and more general promotional staff are also available to work at sporting events nationwide. To read about specific events that Push Promotions have previously staffed, click here.
